Your First Blog will Probably Fail. Here’s why You Should Start One Anyway.
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An All Too Familiar Story
Imagine reading tons of books and articles about people who have replaced their income with blogging. You know you want to do the same, but you’re not sure how. So you spend months learning about everything there is to know about blogging.
Eventually you build up the courage to get started. You buy a domain, set up hosting, install WordPress and even make a few posts.
But then nothing.
No traffic, no comments, and certainly no money.
You’re confused, frustrated, and embarrassed. So you decide to close up shop, you never write another post and you let your domain and your hosting expire.
Sound familiar? It happens way too often, and it’s happened to me several times.
The Problem? Unrealistic Expectations
For those who have never blogged or set up a website before, it can be easy to assume that you just have to post great content to attract visitors and gain a following.
It’s hard to understand all of the work involved in actually making a site successful. Of course great content is a requirement, but it’s the most basic requirement.
Keeping your site updated, adapting to changes, and constantly promoting it are the only ways to make it succeed.
I’m not trying to chastise anyone, I have had many of my own experiences with unrealistic expectations.
My Past Failures
I would read constantly about how you can make money online with sites or blogs. The process seemed simple enough to me, you choose a niche, create a website with a few articles, then rake in the cash.
So that’s exactly what I did, I settled on a niche, posted a few articles (literally five or less), and waited.
Nothing ever came of that site and I was so frustrated. I thought all those “gurus” and courses I bought had failed me. The worst part is that I repeated the same process over and over again. Not putting in enough effort and expecting huge results from it.
I eventually learned that there’s so much more to creating a successful site or a blog than just publishing a few posts.
How to Make a Successful Blog
To avoid the mistakes I made, here are some tips for launching a successful blog.
I’m sticking to the basics here because each of these bullet points could have their own posts entirely, but there are quite a few things to accomplish before even starting a blog or site.
- Niche/Keyword research – Deciding what topic you will blog about, and researching what keywords people will most likely use to find your blog.
- Market research – Are you in a saturated market, or are there only a few people blogging about your chosen topic?
- Content Strategy – What style of content will your posts be? (How-to style posts, list posts, informative posts, round-up posts, etc.) Maybe you should do a series? (DIY Fridays, Recipe Mondays, etc.)
- Monetization Strategy – How will you monetize your blog? (Adsense, affiliate marketing, selling an e-book, etc.)
- Promotion/Marketing strategy – How will you promote your content? (Pinterest, Facebook, paid ads, etc.)
- Traffic – What will be your main source of traffic? (Google, Pinterest, Facebook, etc.)
Constant Updates and Promotion
Regular, fresh content is necessary, especially if your main source of traffic is Google. It’s one way to keep your rankings from going down.
Also, unless you are an SEO guru, the only way your content is going to be found is if you promote it and build up a following or some kind of authority.
Is That it?
Of course not. Those are just the basics that are easy for people who are new to blogging to overlook, just as I did starting out.
Use these tips to start your blogging journey off on the right foot.
What You Can Learn From Your Failures
Only through multiple failed sites did I learn what it takes to make a site successful. Only when you make a mistake are able to research and learn how to not make that same mistake again.
The only way your blog is a failure is if you let it stop you from ever blogging again. There’s absolutely nothing wrong with trying something, even if the end result isn’t what you’d hoped for.
Use Your Failures to Inspire Others
I hope this post is the perfect example. I used my failures to share why you shouldn’t be scared to fail. Any of your experiences can be used to relate to, or help others going through the same thing.
So don’t spend anymore time convincing yourself you are, or, will be a complete failure. Just dust yourself off and try again, or figure out how you can fix what’s broken.
Eventually, you will find what works just right for you and your audience.
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