How to Include Affiliate Links in Blog Posts Naturally
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How to Add Affiliate Links without Looking Like a Sellout
First time bloggers can tend to steer away from affiliate programs or ads because they think it will make their blog look like it’s sleazy. But the reality is that those methods are a great source of income for many bloggers.
To keep your readers from being turned off by them, it’s just a matter of how you present them.
Ads are pretty straightforward. As long as you don’t place too many on your site, you will be fine. For example a banner near your header and above and below your post content is nice. Having banners in your header, footer, sidebar, and throughout your content is too spammy.
But How Can We Naturally Insert Affiliate Links?
Affiliate links are essentially product recommendations. They are products that you are advertising in front of your readers with the hopes that they will make a purchase that you can make a commission from.
So in order to be natural about it, try to minimize your links to products you are knowledgeable about or have used before.
For example if you run a baking blog, maybe you use the popular silicone mat, Silpat, all the time and want to let your readers know about how great it is for baking.
You could create a post reviewing the Silpat, showing it’s uses, and talking about how convenient it is. Then add an affiliate link for the Silpat in your post.
I’m sure you have also seen many DIY blogs that post affiliate links in their supplies lists. They have made a project, and used certain supplies that they recommend to anyone else who wants to try the product.
The same applies for tutorials, demonstrations, guides, etc.
Everyone loves a good deal. You may have gotten these deal alerts from some of the blogs you subscribe to. Whenever someone launches a course or has a new book coming out, I get alerts about special “pre-release” pricing.
You can do this with any service you use or product you own too.
For example bloggers who often post about special promotions that their hosting companies are having. They tell their subscribers about the deals, a little about why they use that host, and use an affiliate link to direct their readers to the deal.
List Posts and Roundup Posts
These are posts where you can spend time researching products that fit a specific requirement.
These can be posts like Best Gifts for Teachers, Best Outdoor Grills under $500, Cheap High-End Makeup Dupes, Staple Supplies Every Thrifty Crafter Needs, etc.
I would be careful making too many of these posts as they often have only a small amount of text compared to affiliate links. That doesn’t look good to Google or your readers when your site is full of those types of posts.
Just Give Your Honest Opinion
Hopefully you can see now how easy it is to insert affiliate links naturally in blog posts. The bottom line is that you want to recommend something that you yourself would use, or honestly think would be helpful to others.
Even if you’ve never used a product before, you can research the pros and cons of it to form your own opinion that you can share with your readers.
However, if you are familiar with the product, don’t forget to include anything you didn’t like about it or any problems you ran into while using it. It’s more valuable to gain your readers trust by being completely honest with them than it is to “sell” the product.
As long as you stay away from blindly picking products to promote and shoving them in your readers faces without adding valuable content, you will be fine.
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