What Should I Blog About?
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How to Decide Your Niche and What to Blog About
I spend a lot of time on this site encouraging people to blog. Because I believe anyone can blog, and that even a blogging failure is a worthwhile experience.
Even if no one gets to read your blog before your give up, I guarantee you will have learned a lot in the process.
That being said, it is still important to think about setting yourself up for success. This way you won’t to quit blogging and you can continue to share your knowledge with your readers.
How to Pick Your Blog Topic
Take it from someone who has given up on many sites, you should blog about what you are passionate about. Really, really passionate about.
Try to think about something you can see yourself writing about for years without getting tired of it.
How Not to Pick Your Blog Topic
I would consistently pick topics based on topics I researched and found to be profitable, or have good earning potential through ads, affiliate income, etc.
Sometimes I would have a interest in these topics, sometimes I wouldn’t. I thought the idea of creating a profitable site was enough motivation to keep going.
Obviously that is a wrong way of thinking, and has caused me to quit on several sites. These sites were in low competition niches that probably would have been profitable if I kept going, but I just couldn’t because the motivation wasn’t there.
Keeping the Faith
When you write thousands of words of content, take time to set up the site nicely, and create beautiful images to use in your post, it can be discouraging when your blog doesn’t get any traffic.
Because I built a lot of sites that were based on topics I wasn’t passionate about, I wasn’t able to put in enough work to grow the sites properly.
Unless you are incredibly lucky, building up a blog or site is a slow and lonely process. But when you consistently post good content and promote your blog, you will eventually start to see steady traffic. But it can take months to get there.
Pick a topic that you wouldn’t mind writing about for months on end with no-one reading your posts.
Pick Something Your Passionate About
Of the sites that I created for fun or because I had a genuine interest in the topic, I successfully drove traffic to them and made earnings. This was completely due to the fact that it required little to no motivation for me to constantly update them with quality content, and promote that content on social media. It was work that I was excited to do.
That’s why I can’t say it enough, but don’t blog or start a site about something you either don’t like, or don’t have any knowledge about.
Of course there is an exception to topics you aren’t knowledgeable about, learn-with-me style blogs. If there is something that you are not knowledgeable about but have been wanting to learn more about, it could be a good opportunity to share your experience with others. Your blog can eventually become an invaluable resource to others who want to learn about the same thing.
You are going to do it anyway, why not document your journey and help others to learn from your mistakes along the way?
How to Pick Your Blogging Niche
The easiest way to do this is to examine your interests.
- What are your hobbies? Do you participate in any activities or take any classes?
- What did you spend most of your money on for fun last month?
- What was the last problem or question that you searched on the internet?
- What do people often come to you for help with?
- What do you get complimented on the most?
- What Pinterest board do you keep adding the most pins to?
- What do you look forward to seeing the most on your social media feeds?
These are just some questions you can answer to help you brainstorm topics and get you thinking about your interests, which can be hard sometimes for people who feel they have nothing to blog about.
How to Make it Profitable
I believe almost any topic can be profitable, but you have to come up with a proper monetization strategy before launching your blog.
If you’re blog is in a large niche, like a lifestyle or beauty blog, then you might consider ad programs like Adsense. It is a great option for blogs that have 100k or more visitors a month. You could potentially have enough traffic to make money from ads alone.
For smaller niches, you might have to rely on affiliate programs or selling your own products. Your own products can be things like e-books or courses. This is because you will have a smaller volume of traffic, but your visitors will be more targeted.
For example, a vegan cooking blog can sell an eBook full of unique vegan recipes. A DIY blog can make money by using affiliate links when listing their supplies used for projects in a post.
Whatever the case, it is important to think about this a little beforehand if your aim is to make money from your blog.
I hope I have expressed how important it is to pick a topic based on your interests. Think about something you have been interested in for a while or that you desperately want to learn more about.
When you pick a topic that you only think you’re interested in, it will cause a lot of trouble down the road.
I would also suggest writing a few “posts” before even setting up your blog or buying a domain name.
This will help you understand whether you are passionate enough about the topic to start a blog on it. If you are only able to come up with a few posts before you get tired of writing about it, then obviously you need to consider a different topic.
However, if you are able to write five or more posts about the topic and can’t wait to share them with the internet and write more posts, then you will probably do just fine.
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